"It's almost impossible to say that we're ever going to get totally free of all food contamination - hopefully we'll minimize it..."

-Jean Kinsey, co-director of the Food Industry Center at the University of Minnesota

"Rao [a marketing professor at the University of Minnesota] said if he were advising Whole Foods, he would tell them to follow Johnson & Johnson's example after Extra Strength Tylenol was tainted in 1982 and seven people died. The company quickly responded with an ad blitz and the biggest coupon giveaway in commercial history. Within four months, after recalling $100 million worth of product, Tylenol had regained its market share."

"The degree to which you rely on today’s artificial corporate structure determines the extent of your vulnerability."

-freedomgardens.com